Say hello to cross-media, multi-market ad sales for linear and digital sellers

WO Fusion makes it easy to manage, optimize, and execute ad sales for any media type, across markets, with multiple audience measurement currencies. Centralize operations on a shared technology platform, consolidate and manage linear and digital assets, and leverage robust integrations with third-party systems to expand workflows. Built with a foundational API-gateway, WO Fusion's APIs connect back to existing source systems, including WideOrbit's WO Traffic, allowing you to continue using the systems you already have in place.

WO Fusion offers:

  • Cross-Media, Multi-Market selling: Generate one proposal with multiple media types, including both linear and digital assets
  • Alternate audience measurements: Supports Comscore, Nielsen, and BYOD for proposals and planning
  • Modern, browser-based UI: Work from anywhere with a modern and intuitive browser-based UI
  • Robust integrations: Connect with existing systems through a portfolio of third-party integrations

WO Media Sales defined the future for broadcast TV sales and now, WO Fusion is defining the future of cross-media sales.