WO Marketplace lets media buyers make automated, data-informed offers on the industry’s largest source of local spot TV ad inventory.

With automation, agencies and advertisers can execute TV buys with the same speed and ease as digital transactions, opening access to the reach, brand safety, and fraud-free aspects of TV advertising, including the ability to:
  • Build campaigns specific to preferred demographics, markets, and dayparts for improved targeting
  • Retrieve timely data for in-flight performance analysis and campaign optimization
  • Use optimization to achieve local TV campaigns that convert at similar rates as national cable campaigns
  • Apply appropriate attribution to link TV advertising to online and in-store activity