Thank you for joining us at NAB Show New York!
We hope you enjoyed your time at NAB Show New York as much as we did.
WideOrbit offers a variety of ad management solutions that help make the buying and selling of advertising easier.
WO Fusion, WideOrbit’s newest, next-generation sales platform, provides broadcasters with a single, unified view of all incoming demand, across digital and broadcast TV, making it easier and more efficient to build multi-market, multi-media proposals. Consolidated Network Sales (CNS) is a licensed module for WO Fusion that addresses the challenges of cross-media selling and alternate ratings measurements. CNS supports liability reporting and stewardship across multiple ratings measurements, including Comscore, Nielsen, VideoAmp, and more.
WO Marketplace provides broadcasters with access to new demand from buyers who don’t typically buy TV. With WO Marketplace, broadcasters retain full control over which offers to accept, with complete transparency into the client, the rate offered, and the creative. Our optimizer technology analyzes buyer CPM goals against available inventory rate guidance and impression projections, ensuring broadcasters receive only high-quality, buy-side offers that fit within the rate guidance they set.
ZingX™, WideOrbit’s buy-side advertising platform, provides agencies and advertisers simplified access to broadcast TV ad inventory from thousands of local US stations. ZingX is the only buy-side platform offering direct access to inventory from broadcast TV stations using WideOrbit’s premium sell-side exchange, WO Marketplace. With technology that automates transaction and campaign optimization processes, ZingX makes buying local broadcast TV simple.
If you missed WideOrbit CPO Will Offeman’s Tech Chat on new and innovative technologies that are streamlining the management of multi-platform ad campaigns, the session recording is now available.
View the Recording