WideOrbit's Open Marketplace lets media buyers make automated, data-informed offers on the industry's largest source of local spot TV ad inventory.

With automation, brands, agencies, and DSPs can:

  • Easily access the reach and brand-safety of linear, local TV inventory
  • Improve targeting by designing campaigns specific to preferred markets and dayparts 
  • Retrieve timely data for in-flight performance analysis and campaign optimization
  • Apply appropriate attribution within omnichannel campaigns, to link TV advertising to online and in-store activity

For TV stations, programmatic selling can help:

  • Reduce costs by truncating the time and effort required to sell a spot
  • Reduce errors by replacing back-and-forth manual negotiation with system-to-system transactions that eliminate the need for rekeying
  • Open new revenue streams by making it easy for traditionally digital-first advertisers to buy local spot TV