Programmatic TV Success

Discover how spots on local NFL broadcasts grew installed base and lowered cost per install. 


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When a leading mobile game publisher secured spots on NFL and baseball playoff games with WO Programmatic TV, it had three major goals:

  • Drive new game installs
  • Test the impact of running TV and mobile campaigns together
  • Optimize future buys on cost per install (CPI) and average revenue per user (ARPU)

The results were better than they ever could have hoped for, generating 40,000 new users at a CPI below their goal!

In this case study, you'll learn how programmatic TV makes it easy to add reach, extend digital campaigns, buy across screens and much more. Want to learn more? Click the link to download our Programmatic TV Success Case Study.
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